On-line bidding for airline tickets, hotel rooms, and other products is bringing back all the uncertainty and worry that we generally associate with buying a car.

With airline tickets, for example, customers agree that if offered the ticket at the price they bid, they must accept it - no refunds, transfers, or tears. And often, they learn if a bid is accepted within an hour. If so, they have a quick bargain. If not, no harm done. No wonder it is so popular.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.