Fintech

NORTH HAVEN, Conn.-It's more effective to show people what they can save at the credit union rather than tell them about it.

LAS VEGAS-In a market with 14% unemployment, it was clear members without jobs weren't going to look to borrow.

WEST JORDAN, Utah-Mountain America Credit Union hasn't put in place one Best Practice as much as it has installed Best Practices across the enterprise.

BURBANK, Calif.-A "Synergy Department" at Partners FCU has helped drive a Best Practice for growth.

PENSACOLA, Fla.-Spending $20,000 annually on a comprehensive employee training program is a small price to create a pool of talented leaders who are driving CU performance, says Pen Air FCU.

CHARLESTON, W.Va.-Pioneer West Virginia FCU has completed an impressive turnaround.

LAKE MARY, Fla.-After being named Central Florida's best credit union for the fourth time by local media, CFE FCU here set out to do more to raise awareness of its brand via its Facebook page and a Web Hunt game.

RALEIGH, N.C.-With 1.7 million members and $23 billion in assets, State Employees' CU here is the second largest CU in the U.S. But despite its size, SECU still strives to remain innovative in ways other CUs struggle to be. SVP of Education Services Leigh Brady said that SECU's strategy is simple: Listen to the needs of the members.

SAN FRANCISCO-When other financial institutions passed on working with a local agency on a loan program to help drivers purchase a taxi medallion, the $770-million San Francisco Federal Credit Union stepped up.

PLYMOUTH, Minn.-After instituting a new sales and service culture in January and tying it to an employee-incentive program, TruStone Financial FCU here has seen a 56% year-to-date increase in its membership numbers-and that was prior to all the hubbub around Bank Transfer Day.