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AMC Entertainment Inc. has begun offering consumers a prepaid gift card featuring the cast of the film "High School Musical 3" that also enables consumers to put a personal photo on the plastic, the company announced this week. Personalized marketing is popular among all consumers, and gift cards are popular among teenagers, Susan Menke, senior financial services analyst with Chicago-based marketing firm Mintel International Inc., tells CardLine. The cards likely will be popular with the target audience of the movie, unless fads change, Menke says. "Teenagers can have their own mindset as far as what is cool and what is not cool," Menke says. Consumers visiting the AMC Web site may select a card with the entire cast and add their own photo and personal message for a $4.50 fee, the company says. Consumers also may purchase cards that feature one of 11 designs featuring the movie, the company says. Based in Kansas City, Mo., AMC makes gift cards available in whole dollar amounts from $5 to $100, and consumers only can purchase the cards at the company's Web site. Custom card production takes about two business days, the company says. AMC did not return calls for comment by deadline.
