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Wireless point-of-sale payments services company Apriva next week intends to announce plans to make its products available in Europe, Latin America and Asia as part of a company effort to grow outside of the United States. The Scottsdale, Ariz.-based company will unveil its international expansion plans at the Cartes & IDentification conference in Paris. Apriva will customize its wireless-payment systems to each market to meet local requirements, Paul Coppinger, Apriva president, tells CardLine Global. "Each country has unique characteristics, and we have devised systems for each different market," he says. Apriva signaled its plans to enter the international market last spring (CardLine, 4/7). It plans to rely on resellers to distribute its services overseas, as it does in the U.S. Restaurants with pay-at-table technology are one of the strongest areas of demand for Apriva's services, as they seek faster, more-robust wireless-payment technology, Coppinger says. International merchants' growing need for more-secure wireless-transaction technology helped to drive the company's decision to go global, he adds. "Our product addresses PCI 1.2 requirements on a worldwide basis, which we see as a big draw for merchants struggling to keep up with these rigorous new payment-security regulations," Coppinger says.
