Consumers Increasingly Turning To Mobile, Online Services For Banking Needs

More consumers are completing banking transactions, like paying a bill, through online and mobile services, suggest new survey data from Fiserv Inc.

Processing Content

The Marketing Workshop conducted the survey of 3,000 U.S. households with Internet access in August for Brookfield, Wis.-based Fiserv, which released the findings Feb. 27.

Roughly one out of four consumers have used mobile banking, while 40% of those users have paid a bill using their phone, up from 28% in 2010, the survey data suggest. Those who used their mobile phone to transfer funds increased to 32% from 25%.

Of the mobile bankers, 60% said they had used the browser on their phone to access their mobile-banking services, while 41% used a downloadable application and 32% accessed the services through text messaging. Forty percent of mobile-phone users said they trusted their bank or credit union to handle mobile payments, while 35% said they trusted PayPal Inc. and 33% identified Visa for this category.

More than 40% of respondents who owned a tablet said they had accessed online banking through that device. Of those and prospective tablet owners, 30% said they would not like to access banking services through a tablet, while 45% said they would.

Online bill payments accounted for 50% of all bill payments made by the participating households with Internet access, up from 13% in 2002, Fiserv said.

What do you think about this? Send us your feedback. Click Here.

 


For reprint and licensing requests for this article, click here.
Technology
MORE FROM AMERICAN BANKER
Load More