Discover Sets 2013 Deadline For EMV Chip Card Acceptance

Discover Financial Services is the latest card network to announce a conversion plan for the secure EMV chip-card standard in the U.S.

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Its plan, which also affects Canada and Mexico, requires acquirers and direct-connect merchants to handle EMV card payments by next year. The chip-card standard, commonly called "chip and PIN" because it is often paired with a PIN, is used in many countries to improve security over magnetic stripe cards.

Last year, Visa announced a conversion plan for accepting EMV cards. It set staggered deadlines that begin in October, 2012 and end in October, 2017 (see story).  This year, MasterCard announced its own roadmap with a "liability hierarchy" that allows for any authentication method but provides the best incentives for those who use a PIN (see story).

Discover said it will support online and offline authentication. It will support PIN transactions as well as signature ones. It will support contact payments and contactless ones, such as from a mobile phone built with an embedded chip.

Discover, of Riverwoods, Ill., says it accepted its first U.S. EMV payment in January at a Wal-Mart location. In other countries, Discover has supported the EMV standard for three years.

"Enabling EMV in North America is a significant step in Discover's approach toward emerging payments, and clearly a necessary one," said Troy Bernard, Discover's global head of chip payment technology, said in a press release.

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