Independent sales organizations are using social media, including Twitter and Facebook, to communicate daily with their agents, observers say. In their “tweets” and other messages, they share information on new products, contests and sales results.
“It humanizes your organization and helps to build or solidify your company’s expertise and culture, making it easier to build trust and rapport with your customers,” says Kevin G. Jones, president of SignaPay Ltd., an Irving, Texas-based ISO.
Jones provides the example of a processor attracting a large number of followers on a company Facebook page by consistently posting press releases, describing sales strategies and sharing company photos.
“I have found the key to success in social media to be consistency, depth of information communicated and messaging consistent with your organization’s values and culture,” Jones says.
In the early days of social media, some companies flirted with sites and “quickly learned that the only thing worse than no social media strategy is a poorly executed one,” says Jones.
Attracting an audience and then failing to deliver meaningful messaging can make an organization appear sophomoric, he says.
“On the other hand, a well-thought-out and executed social-media strategy is very powerful,” Jones says, noting “it casually creates a communication outlet between you and your clients and prospects.”
What do you think about this? Send us your feedback.
