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A new mobile-commerce platform from One97 Communications Pvt. Ltd. will enable users to reload prepaid card accounts, pay bills and purchase some products, such as movie tickets, using their mobile devices, according to the New Delhi-based company. The platform, PayTM, operates using SMS text messaging so users do not need to download applications. It is compatible with most mobile devices. Users can pay utility bills, insurance premiums and broadband-communication bills using the platform. One97 has signed agreements with multiple merchants, including florist chain Ferns N Petals, online retailer HomeShop18, movie theaters PVR Cinemas and Adlabs, the Delhi-Noida-Delhi Toll Plaza, and insurance provider Max New York Life. Platform users can make purchases at the merchants with which One97 has agreements using their mobile devices. The company did not respond to requests for comment by CardLine Global deadline.











