UniRush LLC, the marketer of the prepaid card RushCard, has hired JPMorgan Chase & Co. veteran Rob Rosenblatt to be its CEO. Analysts have said the RushCard is among the contenders in a prepaid card market “brawl,” as they compete for specific ethnic groups and other segments within the unbanked population (
Rosenblatt has a long and prominent career in the credit card industry. He was previously general manager of customer loyalty, mobile commerce and innovation for JPMorgan Chase Card Services, overseeing loyalty programs for 25 million cardholders. While at JPMorgan Chase, Rosenblatt also piloted a gift card program using the wallet function of mobile phones.
Prior to that, Rosenblatt was the lead executive in charge of the e-business unit for Citigroup Inc.'s Citi Cards, where he developed a cobranded credit card with American Express Co.
"I have long admired RushCard's laser focus on developing products and features that its members really need in order to gain control over their finances," Rosenblatt said in a press release Monday. "I look forward to accelerating our growth through an even greater focus on marketing and innovative product development."
UniRush was founded in 2003 by media and hip-hop entertainment mogul Russell Simmons.
Rosenblatt said he will concentrate on industry partnerships, recruitment, and developing innovative products exclusive to RushCard's members, including card-to-card funds transfers, online budgeting and mobile tools.
UniRush in August followed the lead of other prepaid card providers and released a free smartphone application cardholders may use to check their balances and review transaction and funds-transfer histories (
RushCard holders may download the app either to Apple Inc.’s iPhone or to any device that supports Google Inc.’s Android mobile-operating system, the company announced Aug. 29 in a press release. IPhone users may initiate the card-to-card funds transfer feature by bumping devices with each other.
There are approximately 60 million unbanked consumers in the U.S. About 2.5 million consumers use the Prepaid Visa RushCard.
What do you think about this? Send us your feedback.
