Virtual Piggy Enables Payments for Toy Robot Seller

By John Adams

Published July 15, 2013, 1:10 p.m. EDT

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Updated July 15, 2013, 12:10 p.m. EDT

1 Min Read

Virtual Piggy has linked its youth payments engine to Innovation First International, the developers of the HEXBUG Micro Robotic Creatures and VEX Robotics product lines.

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The company makes robotic toys and educational tools, which it sells in more than 4,000 outlets globally, including Walmart, Target, Toys "R" Us and Radio Shack. Virtual Piggy will connect its standard eBay Magento e-commerce platform interface to Innovation Firsts platform, which will enable online and mobile purchases.

Virtual Piggy allows young people to make payments within parameters set by their parents or guardians, and has expanded its retailer reach through a series of recent partnerships.

The company entered the action sports market through a partnership with MWRC, and gaming via a partnership with JumpStart.

It has also entered into partnerships with toy store chains in the U.K., and the apparel vendor Triko.

Executive Editor, Payments

John Adams is executive editor of payments for American Banker. John interviews top executives in the payments, cryptocurrency and fintech... Read full bio

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