With Chase's DoorDash card deal, Mastercard chips away at Visa's edge

Mastercard has recently begun to score more significant card-issuing deals through JPMorgan Chase, including a new partnership for the first-ever cobranded DoorDash credit card.

The agreement, unveiled Tuesday, continues a trend of Mastercard winning more cobrand card programs through Chase after a five-year lull in such deals ended in 2020. 

The DoorDash Rewards Mastercard will enable users to earn rewards from orders through the San Francisco-based food-delivery operator and general purchases, but Chase and Mastercard didn't disclose the card's rollout date or other details.

The move by the nation's largest credit card issuer and Mastercard — and its timing — raise a couple of interesting competitive issues.

Chase will issue the first-ever DoorDash cobranded credit card through Mastercard, which is increasing the pace of its card deals with Chase.

Visa is Chase's dominant card-issuing partner by a long shot, and if Mastercard hopes to crack Visa's grip on Chase, the DoorDash deal presents a number of advantages, observers say.

When Chase and Mastercard announced the Freedom Flex World Elite Mastercard in 2020, it marked the first new Chase consumer Mastercard credit card announced in years. Since then Mastercard has won a few more Chase cobranded credit card programs with marketers including IHG Hotels, Air Canada and Instacart.

Also looming on the horizon is the sunset of a 10-year partnership Chase and Visa forged in 2013, which has provided customized card-transaction processing rates for merchants for enrolled in Chase Merchant Services, a payments platform powered by Visa. The companies said the agreement would result in Chase shifting additional credit and debit volume to Visa.

"Visa has clearly benefited from its preferential-pricing agreement over these years with Chase, and while Mastercard may not have that same advantage, it can bring marketing dollars and incentives to the table to sweeten card-issuing deals," said Richard Crone, a principal with Crone Consulting.

DoorDash presents a unique competitive opportunity for Mastercard, too.

Chase last year locked in a broad agreement with DoorDash to extend the food delivery service's popular DashPass perk, which includes free delivery and discounts on orders over $12, to most of Chase's credit cards.

Around the same time last year, Mastercard forged its own deal to offer DoorDash perks to card issuers in its fold.

The new Chase Mastercard credit card may help DoorDash build more volume as the economy enters an uncertain phase. And as the leading food-delivery provider, DoorDash also is a safe bet for Mastercard to advance its card market share with Chase, if the card's yet-to-be-announced perks stand out.

"More than half of U.S. households have a Visa credit, debit or prepaid card, and as the dominant leader in North American card, all Mastercard can do at this point is chip away at Visa one deal at a time," Crone said.

Chase and Visa did not respond to queries about the status of their 10-year card-processing agreement.

"Chase's deal with Visa has given them an advantage for least-cost card routing, and it's hard to say what will happen when the agreement expires next year," Crone said. "Typically these types of arrangements begin negotiations more than a year in advance, and Mastercard is all over the place with Chase now."

For reprint and licensing requests for this article, click here.
Payments
MORE FROM AMERICAN BANKER