Sales and Marketing

While San Francisco had the biggest improvement in affordability for prices today versus 2019, Hartford remains in a very deep freeze, First American said.

The 30-year fixed mortgage has increased by 40 basis points since February, while the 15-year is 14 basis points lower than a year ago, Freddie Mac reported.

The company dropped the broker channel just months after Frank Martell became CEO; now that Anthony Hsieh is running things again, LoanDepot brought it back.

With the likes of Amex and JPMorganChase upgrading card perks, BofA is expanding no-fee access to more customers and products and adding incentives.

In tests, generative AI models gave different answers to questions about banks, and those answers changed as users added new prompts.

Some observers say changes to MSR risk-weighting would have limited near-term impact and are unlikely to prompt banks to rush back.

In the 11 months after Fifth Third completes its acquisition of Comerica, the Cincinnati bank plans to send 13 million-to-14 million pieces of paper mail to retail customers. CEO Tim Spence says the old-fashioned method "still works," and actually has some advantages over more modern modes of communication.

The 81-year-old Metamora State Bank renamed itself Bank419 to better align its brand with its business after years of regional expansion.

Community banks are always looking for ways to expand local engagement. But for some banks, sponsoring disc golf courses, clubs and events offers a relatively inexpensive way to boost their profile among a very loyal customer base.