Sales and Marketing

The Bank of Glen Burnie has bought VA Wholesale Mortgage, a veteran owned-and-operated company which specializes in working with military families.

Berkshire Hills Bancorp and Brookline Bancorp are eyeing a September closing for their merger of equals, to be followed by a phased rollout of the new Beacon Bank & Trust brand.

Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded. Here's how Ally managed to ride the wave — and what other banks can learn from it.

The House and Senate will need to resolve a slight difference between their versions of the bill before sending it to President Donald Trump for his signature.

Don't discount the impact of having your bank's name and logo on small, everyday items that customers and potential customers will see every day.

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective digital tools for acquiring customers and selling products and services.

This transaction, following Rocket's purchase of Redfin, could be the start of the creation of large players to compete with the likes of Zillow.

Healthy sales cultures that encourage more personal conversations are productive cultures that create more attuned bankers and happier, better-served customers.

San Antonio-based Broadway National Bank hopes marketing campaigns featuring old presidents with new looks will boost brand recognition in Dallas and Houston.