6 Banks that Got Creative to Attract Youngest Customers
September 5, 2013 11:00 AM
Many banks have programs to help children open their first bank accounts (and keep their parents coming back). Following are six banks whose marketing departments have gotten particularly creative in designing their childrens savings programs.
Image: Thinkstock
Home Savings Bank
The Albemarle, N.C., bank relies on Kacey the Kangaroo to pitch checking accounts to children. Kids get monthly statements and a t-shirt for signing up.
PyraMax Bank
Moola Moose serves as the mascot at PyraMax. The Greenfield, Wis., bank gives kids a plush moose and a birthday surprise.
Honesdale National Bank
The Pennsylvania bank built a program around Dollar the Dragon. Honesdale also gives accountholders a dragon bank and a special club card when they sign up.
ViewPoint Financial
Rex the Save-A-Saurus represents ViewPoint Financial (VPFG). The Plano, Texas, company encourages boys and girls to collect stamps it issues to turn in for gift cards at stores such as Toys R Us.
Ixonia Bank
The Wisconsin bank markets Cashus as the "cool cat in town." Ixonia gives children with a bank and an activity book when they open accounts.
PNC Financial
The Pittsburgh company has partnered with Sesame Street to produce flash cards, a children's activity book and a DVD on the basics of spending and saving. Plus, it is bilingual.
Image: Bloomberg News
