Medieval heroes and oinking pigs are by no means typical features of banking apps. But financial institutions are beginning to add these and other characters as as gamification techniques take hold in the industry. The goal: make their apps more engaging and encourage consumers to pay greater attention to their money. Banks are also aiming to draw attention to new products to foster healthier living habits. Following is a peek at where banks are going with gamification.
BB&T Debuts Avatar App
BB&T (BBT) debuted a mobile app in October that has the user play the role of a medieval hero and help the characters in the fictional town of Failburg succeed. The game's avatar eventually goes on to run a spin studio. The game is aimed at teaching teenagers and bank employees alike about leadership.