Slideshow 7 Ways Banks Are Using Gaming Apps to Spark Engagement

  • October 29 2013, 4:16pm EDT

Medieval heroes and oinking pigs are by no means typical features of banking apps. But financial institutions are beginning to add these and other characters as as gamification techniques take hold in the industry. The goal: make their apps more engaging and encourage consumers to pay greater attention to their money. Banks are also aiming to draw attention to new products to foster healthier living habits. Following is a peek at where banks are going with gamification.

BB&T Debuts Avatar App

BB&T (BBT) debuted a mobile app in October that has the user play the role of a medieval hero and help the characters in the fictional town of Failburg succeed. The game's avatar eventually goes on to run a spin studio. The game is aimed at teaching teenagers and bank employees alike about leadership.

Content Continues Below

BBVA Awards Prizes for Watching Product Videos

The Spanish-owned bank has rolled out its BBVA Game, which awards prizes to customers who watch videos about its products. Last year the bank also released a custom publication on gaming techniques within banking.

PNC Encourages Deposits

PNC Bank has added a bit of flair to its account transfer feature. When users touch a "punch the pig" button to transfer money into a growth accounts from a spend account, the transaction is confirmed with an audible oink. Customers can also shak their phones to deposit funds.

Grow Financial Courts Passersby

Grow Financial is seeking to attract people passing by a new Tampa branch by offering an interactive video wall.

Content Continues Below

mBank Offers Educational Games

mBank, a unit of BRE Bank Group in Warsaw, has rolled out a number of gaming techniques into its overhauled online banking platform, including the ability to earn badges for learning about the system's new features.

Bank of Hawaii Adds Fun to Mobile Remote Deposit Capture

Bank of Hawaii introduced a Facebook game in October to draw attention to its newer mobile deposit capture feature. "Say Deposit," the name of the game, trains people on how to use the smartphone feature while encouraging them to participate by offering weekly prizes.

Litchfield National Pitches Financial Literacy for Kids

To educate children about money, Litchfield National Bank debuted a mobile app that integrates games — like dressing up "Piggums" — into the educational experience.