Wall Street Meets Madison Avenue

Published June 26, 2011 11:00 PM

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Updated September 12, 2011 8:33 AM

1 Min Read

Wall Street Meets Madison Avenue: Young and Free

Whether make-believe mascots or steamy starlets, these pitchmen can last years longer in the minds of consumers than a favorite teller or broker.

Sponsor: Young and Free
Pitchman: Larisa Walkiw
Purpose: Coined the term "spokester" for the young adults chosen to spread the philosophy of credit unions.

Wall Street Meets Madison Avenue: TD Ameritrade

Sponsor: TD Ameritrade (TD Waterhouse)
Pitchman: Sam Waterston, Steven Hill, Jerry Orbach
Purpose: The "Law & Order" stars brought a serious tone to TD's television spots.
(Photo: Bloomberg News)

Wall Street Meets Madison Avenue: Capital One

Sponsor: Capital One
Pitchman: Alec Baldwin, Vikings
Purpose: To appeal to all audiences, Capital One uses both the clean-cut Alec Baldwin and the shaggier Vikings.

Wall Street Meets Madison Avenue: Aflac

Sponsor: Aflac
Pitchman: The Aflac Duck
Purpose: Gave a voice (until recently, that of Gilbert Gottfried) to the world of supplemental insurance.
(Photo: Bloomberg News)

Wall Street Meets Madison Avenue: LittlePayday.com

Sponsor: LittlePayday.com
Pitchman: Bridget the Midget
Purpose: The adult film star was chosen to embody the short terms of loans received through Blue Global Media's website.

Wall Street Meets Madison Avenue: Kardashian Kard

Sponsor: Kardashian Kard
Pitchman: Kardashian Sisters
Purpose: Gave the prepaid card a VIP image, but the product failed over complaints of its VIP pricing.
(Photo: Bloomberg News)

Wall Street Meets Madison Avenue: Discover

Sponsor: Discover
Pitchman: Peggy
Purpose: Makes fun of inept customer service reps — the kind that presumably don't work at Discover.

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