Corporate governance

PEORIA, Ill.-A $7-million bonus dividend can go a long way toward retaining members, attests CEFCU, which plans to emphasize its year-end payout in promotions to potential and existing members.

GAINESVILLE, Fla.-In a sand state economy, cross selling services to drive deeper relationships takes on a much different flavor, according to Florida Credit Union.

BATTLE CREEK, Mich.-Kellogg Community FCU plans to work even harder to maintain its image of a financial partner that delivers fast decisions and helps members make the right choices with their money.

WYOMISSING, Penn.-Discovery FCU has experience handling new members who simply park hot money, having run a 10% six-month CD a few years ago that still has the credit union weeding out dormant accounts today.

CINCINNATI-A new, high-rate checking account is helping Kemba CU sign up new members and retain them.

MASSILLON, Ohio-Massillon Area CU is keeping its foot on the gas, tripling its marketing budget, to retain members after a year in which the credit union grew net new members by 28%.

END, Ore.-Include MidOregon CU among those that believe 2010 is the year to add services to keep members.

WASHINGTON-It's no secret that over the past decade many credit unions have rapidly expanded their fields of membership, and continue to look to do so.

MIAMISBURG, Ohio-To cross sell and retain members, a credit union must first have an offer that gets attention.

WICHITA, Kans.-Thanks to its strategy of not chasing hot money, Meritrust Credit Union expects much of its member-retention efforts this year will focus on those who have joined via indirect lending.

WICHITA, Kan.-After catching its breath following an onslaught of new deposits and members last year, Mid American CU has changed its staff incentive structure to drive deeper relationships.

LIMA, Ohio-Retaining members comes down to showing them that the credit union is different than any other financial in the market, according to Superior FCU here.

SOUTHBRIDGE, Mass.-The same strategy that helped put an end to a three-year growth skid at Southbridge Credit Union is now being relied upon to retain new members.

HARRISBURG, Penn.-It doesn't take an act of Congress for Pennsylvania State Employees CU to treat its members fairly - and PSECU will be emphasizing that point to its membership this year.

HADLEY, Mass.-It's not that UMassFive College FCU doesn't care to do much about member retention; it's just that it believes it has many things already working in its favor.

IMGCAP(1)]

FAIRHAVEN, Mass.-A program at First Citizens' FCU here for current and former military personnel has brought in thousands for veterans organizations and boosted wallet share at the credit union.

PLEASANTON, Calif.-1st United Services Credit Union is looking to build its online channel, leading the effort with its "virtual checking" account.

CHICAGO-Like most CUs, Alliant Credit Union knows one of the best ways to open the door to a new SEG is by going through companies' human resources departments.

CHICAGO-Alliant CU expects a white paper will help it bring in health savings accounts and SEGs.