Corporate governance

WASHINGTON-It's no secret that over the past decade many credit unions have rapidly expanded their fields of membership, and continue to look to do so.

MIAMISBURG, Ohio-To cross sell and retain members, a credit union must first have an offer that gets attention.

WICHITA, Kans.-Thanks to its strategy of not chasing hot money, Meritrust Credit Union expects much of its member-retention efforts this year will focus on those who have joined via indirect lending.

WICHITA, Kan.-After catching its breath following an onslaught of new deposits and members last year, Mid American CU has changed its staff incentive structure to drive deeper relationships.

LIMA, Ohio-Retaining members comes down to showing them that the credit union is different than any other financial in the market, according to Superior FCU here.

SOUTHBRIDGE, Mass.-The same strategy that helped put an end to a three-year growth skid at Southbridge Credit Union is now being relied upon to retain new members.

HARRISBURG, Penn.-It doesn't take an act of Congress for Pennsylvania State Employees CU to treat its members fairly - and PSECU will be emphasizing that point to its membership this year.

HADLEY, Mass.-It's not that UMassFive College FCU doesn't care to do much about member retention; it's just that it believes it has many things already working in its favor.

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FAIRHAVEN, Mass.-A program at First Citizens' FCU here for current and former military personnel has brought in thousands for veterans organizations and boosted wallet share at the credit union.

PLEASANTON, Calif.-1st United Services Credit Union is looking to build its online channel, leading the effort with its "virtual checking" account.

CHICAGO-Like most CUs, Alliant Credit Union knows one of the best ways to open the door to a new SEG is by going through companies' human resources departments.

CHICAGO-Alliant CU expects a white paper will help it bring in health savings accounts and SEGs.

MADISON, Wis. - Credit unions far outpace community and national banks in consumer perception and satisfaction, but that doesn't necessarily bring growth or market share, according to a new McKinsey/Filene report set to be released this week.

SAN JOSE, Calif.-A sophisticated on-boarding program is turning new members into profitable ones at Meriwest CU.

SCOTTSDALE, Ariz.-This year credit unions should take their foot off the brakes, open up the marketing purse strings, and heavily promote lending. That's the consensus of a number of analysts who spoke with Credit Union Journal as part of this special issue focused on growth strategies.

ALBUQUERQUE-A renewed focus on analyzing data and measuring results has helped Kirtland FCU boost profitability and ROA.

DES MOINES, Iowa-Credit unions need to not only make sure they are offering credit and debit card rewards, those efforts need to be compelling, according to The Members Group.

SAN ANTONIO-Driving growth in 2010 means focusing on lending and ways to creatively expand the loan portfolio.

WILMINGTON, N.C.-This is the year to get creative with Internet marketing strategies and look for ways to tie the CU more closely to the everyday lives of members.