FDIC Piloting Low-Income Accounts

Member CUs Telling Corporate Story

CAPITOLA, Calif.-Bay Federal Credit Union is a stronger CU today than when it entered into the recession. That is the message from Carrie Birkhofer, CEO of the $601-million CU in this seaside town near Santa Cruz.

FAIRFAX, Va.-Do credit unions know themselves? According to Paul Lucas, a marketing and branding consultant for credit unions and CUSOs, the answer is no — at least not enough to know their brand.

MILWAUKEE, Wis.-The record number of mergers among credit unions in recent years has created two camps of thought when it comes to rebranding: ease members of the acquired CU into the new brand, or move quickly and let members adjust.

September

NEW HAVEN, Conn.-Credit unions may have a tax exemption, but they're anything but exempt from the "compliance tax," according to one company.

IMCU Inks 2-Year Deal With NBA's Indiana Pacers

SEATTLE, Wash.-Robert Harvey, Jr. said he will step down as president/CEO of the $544-million Seattle Metropolitan CU on April 1, 2011.

WASHINGTON-A six-year-old credit union that is the nation's first internet-only credit union asked a federal court here last week to stop NCUA from liquidating the institution, as assessments for the corporate bailout and several disputed charges erased all of its capital.

GREENSBORO, N.C.-Credit unions in this state have put biking and running shorts on the "Little Guy" who is the updated symbol for credit unions and used him to help raise money.

SAN FRANCISCO-Three credit unions in this city and another on the East Coast have partnered in a program to make loans for taxi medallions.

SEATTLE-At risk of sounding like a "lawyer," Jim Haack says the answer for how to best rebrand a branch after a merger is "it depends."

CUES, Vital Insight Offer ERM

Members Cooperative CU, Duluth, Minn., hired Tara Alfonsi as its new marketing director.

MILWAUKEE-A credit union's brand is much more than just an accessory that is bought and checked off a post-merger list.

ROCKVILLE, Md.-Although it has been one of the fastest-growing start-up credit unions in history, REALTORS FCU has been forced to retool some strategies and make cuts to operational expenses with mid-year numbers showing it remains in the red.

MELBOURNE, Fla.-Credit union CEOs and senior managers continue to enroll in post-graduate courses to burnish their education, but textbooks and classrooms can't effectively teach people skills.

BATAVIA, Ohio-A 5% APY CD turned out to be the perfect promo to cap off Sharefax CU's 50th anniversary celebration.

THE CARDS ARE STARTING TO IMPROVE FOR LAS VEGAS CUS