ROSEVILLE, Mich.-Christian Financial Credit Union here is commonly throwing out direct mail campaigns in favor of Internet advertisements at Google and Facebook that deliver bigger hits and better returns.

APPLETON, Wis.-Sometimes instituting a sales culture at the credit union comes at the expense of service. But Community First Credit Union made the move and has not only increased product penetration, but member satisfaction scores, as well.

KANSAS CITY, Mo.-Hoping to appeal to a larger number of potential members, K.C. Police Credit Union is approaching that task with lights and sirens on.

RANCHO CUCAMONGA, Calif.-CO-OP Financial Services reported it is close to completing phase two application software that will allow members of participating shared branching credit unions to skip teller lines and conduct nearly all financial transactions at existing NCR ATMs.

SAN DIEGO-Smaller CUs have outsourced core solutions for years because of the cost savings and reduced operational risks, but the economic downturn has compelled larger institutions to take a second look at this option.

7 CUs Oppose NCUA Intervention In WesCorp Suit

ERIE, Penn.-Erie FCU is dipping a toe into member business lending (MBL), but the $320-million credit union says it has no business deploying MBL technology.

COSTA MESA, Calif.-Experian, a global information services company, recently announced the availability of a Market Insight Snapshot report that provides a descriptive portrait of identity fraud victims.

MECHANICSBURG, Penn.-When you search for someone at Facebook, ironically, you search by name. When Members 1st FCU here searches for a criminal in its digital video footage, it searches by face.

KINGSTON, N.Y.-Though he doesn't like it, Bill Spearman, president/CEO of Mid-Hudson Valley FCU here, is confident that his $2.5-billion institution will be able to pay the NCUA assessment without incident.

WASHINGTON-In a move more symbolic than practical, the credit union lobby pulled its support from the bank reform bill last week after congressional leaders agreed to leave in it the interchange amendment that will allow the Federal Reserve to set fees on debit card transactions.

TruHome Grows Originations

DALLAS-Members spend a lot of time setting up bill pay, so pundits argue that members won't leave the institution once they've settled into bill pay: bill pay is "sticky."

LAKE BLUFF, Ill.-With a July 1 deadline looming for new rules affecting overdraft protection programs, more than 700 financial institutions have launched such programs this year, although a substantial number have also exited the business, according to a new analysis.

MADISON, Wis.-"Old school" online banking lets members open accounts, pay bills or transfer funds. The "new" online banking also shows members their spending trends and budgets when they land on the home page.

WINSTON-SALEM, N.C.-NCUA's $1 billion assessment to shore up the corporate credit union system shouldn't hurt the bottom line at Truliant FCU here.

CUES Names Finalists

WEST PALM BEACH, Fla.-Credit union CEOs and CFOs were prepared for the latest special assessment being levied by NCUA, but many are urging others to be prepared to pay similar assessments for years to come.

ALEXANDRIA, Va.-Increasing numbers of credit unions are choosing to cope with NCUA's assessments by pushing down their asset size, instead of growing, in order to maintain their critical net worth ratios.

NEW ORLEANS-The ongoing oil spill has yet to have much impact on credit unions or their members along the Gulf Coast.