WINNIPEG, Manitoba - Cambrian Credit Union makes workflow and business process management (BPM) software look easy.

NEW YORK CITY - The $3.6-billion America First Credit Union is the newest partner in the National Federation of Community Development CU's Community Development Partner program.

MOORPARK, Calif. - LynxGate Solutions, a provider of the Fiserv Inc. product CAT ATM management suite announced that San Mateo Credit Union (SMCU) has selected LynxGate's Controller for Automated Tellers (CAT) solution. SMCU has more than $570 million in assets and a growing network of 18 ATMs. LynxGate's CAT solution will provide the credit union with advanced ATM management, monitoring and switch gateway capabilities.

PORTLAND, Ore. - OnPoint Community CU put the wraps on a new marketing campaign; one that can be seen day or night enveloping the city's light rail commuter trains. The state's largest credit union has wrapped two commuter trains in a material called GlowSkin that illuminates parts of the credit union's animated messages: "Smart money starts with one good decision," and "Simply smarter banking at onpointcu.com."

I would like to throw my two cents into the pot. "It's Time To Stop Questioning Motives Of Officials At DFCU Financial CU" (CUJ, Jan. 22) starts out good, but, then goes downhill for me. I know nothing of what is going on at DFCU other than what I read. I am amazed when someone says "I hesitate to re-enter." They really don't or they wouldn't. When you say "I'm troubled by the incessant desire to doubt the motives of DFCU officials," I find that I raise my eyebrows and wonder about YOUR motives. They come later... Then you tell me "your motives are pure." I might not [have] had any doubt before, but, now I do. Why would you tell me your motives are pure? That is like me telling you I have NEVER lied before. What I wonder about from the officials at DFCU is the way they seem to stall information from being sent out. If they have "pure" motives, I would think they would show what they did, why they did it, and give facts to support their reasons. I haven't read any of this. Wrong is still wrong unless you come to the good part... They (DFCU Management) have decided to show the world what it takes to be a GOOD guy-give a $17.5-million dividend to the members. And to really make us look good-we will give $10 million to the League's Career Transition Program and the League will tell the world how great we are. I find it hard to believe a motive is pure after receiving that kind of money. PR ($10 million here, $17.5 million there) goes a long way in making anybody look good. I now know the amount it cost to get "pure motives" from a person. If people at DFCU did wrong then they should be dealt with, if they didn't then let the whole thing die. Their "good works" don't cover much in my estimation, let alone "walk the talk."

A report on the Feb. 8 "CU Journal Daily Briefing" cries out for a strong dose of clarification to illustrate how credit union net worth levels really affect credit unions-and not leave your readers with a misguided view of what is happening.

PROVO, Utah — Members compliment and complain to Utah Community Credit Union (UCCU) here through an online feedback system-and call center representatives usually respond within two hours.

Merrimack Adopts New Brand

MySpace isn't just the new channel where credit unions can market to Gen Y (see related story). Credit Union Journal found that credit unions have become part of the fabric of the ubiquitous social-networking site in other ways.

DENVER - Bellco CU wanted to do right by its members, deciding to reward those with the greatest depth of relationship. The CU started using profitability analysis software to help make decisions about segmenting the membership and refining its rewards program.

ALBANY, N.Y. - Despite recent snowfall measuring 112 inches recently, upstate New York and New England credit unions were open for business.

FEBRUARY

"American Idol" fever is sweeping the country again. It's amazing that thousands of people line up for days for a chance to meet Simon, Randy and Paula and sing for the judges. What makes it even more amazing is that most of the contestants on "American Idol" cannot sing. Not a note. They can't carry a tune in a Samsonite suitcase - they are that bad.

PROVO, Utah - Reading feedback from members can be "a lot of fun," according to Brad Norton, vice president, marketing and business development at Utah Community CU (UCCU), which uses a web-based feedback management tool.

In my last article, I described how to create a strong data foundation for your organization. As a brief review, I discussed the importance of clean data and setting up processes to ensure that the information that you capture about your members is standardized and consistent. In this article, I will describe how you can utilize clean and standardized data to improve your direct marketing efforts.

WICHITA, Kan. - As Credit Union Journal was going to press, it was still unknown whether the only community development credit union in Kansas had raised enough capital to stave off a forced merger or liquidation.

Whether it's a matter of heading critics off at the pass or reacting to critics who have already arrived there, NAFCU President Fred Becker has sent an e-mail to the trade group's member credit unions addressing what has, at least on the surface, the appearance of a potentially thorny dilemma.

PENSACOLA, Fla. - Navy FCU said it plans to hire more than 700 new employees over the next 18 months to man its new call center, which is slated for completion in October.

* The Feb. 12 edition of Credit Union Journal reported that Self-Help CU is the largest community development credit union in the nation, but GECU of El Paso is the largest at $1.2 billion.

WesCorp Launches PAC To Beef Up Advocacy