Consumer banking P2P Market Has Banks, Rivals in Fierce Fight Published October 21, 2013 11:36 AM | Updated February 10, 2020 10:44 AM 2:20 Facebook Twitter LinkedIn Email The person-to-person payments market is heating up and has banks going head-to-head with a pack of crafty upstarts. At stake is a service that, after numerous false starts, may be on the verge of replacing cash for a wide range of transactions.