Track 1: Innovation and partnerships: Moving from banking-as-a-service to a fully-embedded future

The financial services landscape is rapidly shifting away from channel-specific capabilities and features to an ecosystem of personalized experiences built on scalable platforms. While many are simply focused on slivers of BaaS, what is ultimately needed is fully-embedded financial services that frictionlessly support the entire customer journey through an end-to-end experience.

During this session, you will learn:

• Why the future of banking is digital, connected, contextual and most of all- customer-first.
• How to create an experience and business model that delivers new revenue and leads to better customer retention.
• Why automation and API integrations is an open gateway for banks, fintechs and brands to quickly and seamlessly scale services.

Session Objectives/ Take-aways:

1) Define what digital banking has been

2) Where the digital banking market is today 

3) Provide a vision for where digital banking is headed