Track 2: Customer engagement/Profitable financing: Scaling and staying relevant in small business

One of the items many financials struggle with is the ability to understand what their segments look like, how they scale them, and where they go with them. That is without understanding demographics, client/member growth, and how best to reach them. This session will talk through what starting and growing a small business segment is like - and what tools are out there to use and what partners can be helpful.