Gen AI, Generative Engine Optimization and Personalized Content at Scale

Content marketing through the use of blogs, videos, social media, and email newsletters can feel a little dated. Not so fast: Content marketing is still a viable strategy and is crucial for building brand awareness, generating leads and driving sales. Small businesses need to be aware of the trends that are impacting the creation of an effective content campaign. Panelists will discuss how Gen AI can be a co-creator of content, the move away from SEO to Generative Engine Optimization, and how customer data platforms can create personalized content at scale.