Will Simpler Web Sites Attract More Customers?
Published October 2, 2013 9:35 AM
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Updated February 10, 2020 10:44 AM
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De-cluttering has become the name of the game with bank web sites recently. The un-answered question is whether these moves will merely make them more attractive or provide a competitive edge in opening new accounts and retaining existing customers. American Banker tech reporters discuss the trend.