The average consumer has a wallet full of plastic – how can you influence their behavior so they pick your card at the moment of purchase? It’s not an easy proposition – we humans are creatures of habit – once a card is in use, it tends to rise to the “top of wallet” and gets used more frequently.

One way financial institutions try to drive card usage is though notifications to mobile devices. Historically, however, these have been ineffective because they are offered either at the wrong moment or in the wrong place – aggravating card holders. What if you could more precisely pinpoint the moment a customer is likely to make a purchase and deliver more relevant incentives?

Join the experts from Pitney Bowes to learn how industry leading geo-fencing technology can help your mobile marketing platform be more effective in driving card usage.

You will learn:

· How you can specifically target only those card holders who are imminently entering the retail store
· Why geo-fencing is more effective than the typical approach of email and direct mail
· Best practices for setting up a geo-fencing program including identifying uses cases, defining promotions and more

Key Speakers

Mike Sisk
Contributing Editor American Banker
Tim McKenzie
General Manager, Big Data Solutions Pitney Bowes
Chuck Kane
Managing Director, Single Customer View Pitney Bowes