In today's environment of shrinking budgets and rising regulatory pressure, financial institutions face a critical challenge: how to market efficiently while staying compliant. Census Tract Marketing offers a powerful, cost-effective solution—empowering banks to precisely target geographies, optimize media spend, and deliver campaigns that are both impactful and audit-ready.
Join Stephenie Williams, Vice President of Product, Financial Solutions at Vericast, for a strategic and tactical deep dive into how Census Tract Marketing can help you:
- Eliminate ZIP-code waste by targeting hyper-local census tracts instead of broad postal zones.
- Bridge digital and print by aligning postal carrier routes with high-value census tracts for multi-channel campaigns that drive results.
- Turn compliance into performance with campaigns that meet CRA and Fair Lending requirements—while delivering measurable business outcomes.
- Scale across your marketing stack—from new branch launches and community outreach to financial literacy initiatives.
Whether you're planning a merger, relaunching in post-pandemic markets, or expanding financial education programs, this session will provide you the playbook to transform "must-do" compliance efforts into strategic, ROI-driven marketing initiatives.
