How to transform service engagement in retail banking
The silos within retail banks continue to impede customer service and engagement goals. This is frustrating for front-line employees trying to build trust and loyalty among customers, and it’s frustrating for customers who might only need better self-service tools.
In this webinar, executives from Salesforce and Consumer Bank will share insights into how to transform customer service and engagement by connecting channels, business processes, and customer data. The discussion will cover how to:
- Create a 360-degree customer view that helps agents understand financial activities, goals, and relationships
- Deliver personalized, intelligent, and scalable service across digital channels that links back to agents
- Connect business processes to enhance self-service