How have consumer banking preferences and behavior changed in the last year? We surveyed consumers across the country and asked what matters most, what they expect, and how well their bank delivers on these needs.
Leading insights from the study include:
· Mobile is the main branch: Mobile surpassed online to become the primary banking channel – what capabilities are now essential to a bank’s mobile offering?
· Security is a double-edged sword: How does perception of bank security affect consumer willingness to use third party apps – or propensity to switch banks in the event of a fraud incident?
· The great wealth transfer: $30 trillion will be passed between generations – what does this mean for banks?
Join us for a webinar featuring the 2018 PACE Study, FIS’ annual signature research, which surveyed more than 1,700 U.S. consumers on their banking preferences and behavior. As consumers’ needs and wants change, the PACE study enables baking providers to derive meaningful, actionable insights for becoming and remaining first in the minds of their customers.