While consumers are increasingly using digital in numerous aspects of their lives, they continue to value the personal touch and a customer experience tailored to their needs.
That’s why it’s important for lenders to find the right balance between providing self-service digital tools to empower the borrower and delivering a highly personalized borrowing experience.
In this webinar, find out from mortgage lending experts:
- Why digital tools enhance, but don’t replace personal service
- How to customize communications for different customer segments
- Why automation is key to providing more time for human interactions
- How to combine personalized services with digital initiatives
