Web Seminar

Rewiring digital content: Accelerating growth through marketing and IT

Tuesday, June 24, 2025 2:00 p.m. ET / 11:00 a.m. PT 60 Minutes
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Scaling in highly regulated industries requires more than innovation; it demands an integrated approach to tackle rising pressures, ensure compliance, and stay competitive. This webinar will explore strategies to build resilience and drive growth through a collective ecosystem of data systems, talent, processes, and outsourcing models—including nearshore and offshore options. 

What you'll learn:

  • How to develop an ecosystem approach to tackle industry pressures and regulatory challenges. 
  • Key levers for scaling operations, diversifying to reduce risks, and improving efficiency. 
  • Ways to leverage automation, AI, and modular workflows to optimize content operations. 
  • Best practices for outsourcing specialized functions and balancing nearshore/offshore delivery models. 
  • How to apply ecosystem strategies across your organization for sustainable growth and innovation. 
  • How leading institutions are meeting real-time customer expectations with personalized, omnichannel content

With actionable insights, real-world examples, and strategies that can apply across your organization, you'll leave equipped to scale smarter, operate more efficiently, and achieve sustainable success. Register now to transform your approach to marketing and operations. 

Speakers
  • Zameer Baber
    Vice President, Growth Transformation
    Point B
    (Speaker)
  • Megan Emmer
    Manager, Growth & Offerings
    Point B
    (Speaker)
  • Ajith Krishnankutty
    Vice President Experiential Marketing
    Capital Group
    (Speaker)
  • Lance Thornswood
    Chief Design Officer
    National Australia Bank (NAB)
    (Speaker)
  • Lauren Edwards
    Client Partner
    Point B
    (Moderator)