Web Seminar

Rewiring digital content: Accelerating growth through marketing and IT

Past event date: June 24, 2025 Available on-demand 60 Minutes
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WATCH NOW

To compete in a regulated, high-stakes environment, banks and financial institutions need more than solid infrastructure — they need alignment across marketing, IT and operations to unlock growth.

Join American Banker and a panel of industry experts for a complimentary webinar that will explore how leading institutions are transforming content operations to deliver real-time, personalized experiences — without compromising compliance or efficiency. Discover how a more integrated, ecosystem-driven approach to marketing and tech can streamline processes, scale output and drive sustainable success.

You'll learn:

  • Strategies for applying an ecosystem mindset to drive growth across departments
  • How to connect marketing, IT and operations for smarter, faster content delivery
  • Tactics for scaling content creation using automation, AI and modular workflows
  • Ways to reduce risk and improve efficiency through nearshore/offshore outsourcing
  • How to meet evolving customer expectations with omnichannel personalization

Packed with actionable insights and real-world examples, this session will help you rethink how your content and technology strategies work together, so your teams can scale faster, serve smarter and grow stronger.

Register now to learn how to rewire your marketing and content operations for growth.

Speakers
  • Zameer Baber
    Vice President, Growth Transformation
    Point B
    (Speaker)
  • Megan Emmer
    Manager, Growth & Offerings
    Point B
    (Speaker)
  • Ajith Krishnankutty
    Vice President Experiential Marketing
    Capital Group
    (Speaker)
  • Lance Thornswood
    Chief Design Officer
    National Australia Bank (NAB)
    (Speaker)
  • Lauren Edwards
    Client Partner
    Point B
    (Moderator)