While inventory continues to be low, there has been no shortage of borrowers refinancing or purchasing a home at the current low rates after finding the right lender.
But with these new customers on board, according to a recent study financial institutions can deepen the relationship and go beyond closing the mortgage by employing strategic cross-selling tactics.
In this webinar, find out from a panel of industry experts:
- What motivates borrowers to do additional business with their lenders
- How banks can overcome borrowers’ concerns about extending the relationship into new areas
- Which cross-selling strategies are most effective in increasing borrower engagement
