Join Janet King, Arizent VP of Research, and Fell Gray, Arizent SVP of Brand and Marketing, in a discussion of new customer experience research. Developed in conjunction with creative experience agency Monigle, the Humanizing the Bank Customer Experience (HCX) research shows what matters most in customer experience and ranks which financial institutions (FI) do it best. More predictive than either customer satisfaction or advocacy, and drawing on more than 5,000 customer responses, this research answers: What do FIs need to do to build stickier engagements and tighter relationships with their customers?
In this webinar, you’ll learn how to apply HCX research insights to better support your financial institution clients.
Who should watch
Marketers at solution providers to Financial Institutions, with a focus on digital transformation and customer experience.
