AI-powered engines like ChatGPT, Perplexity, and Gemini are transforming how consumers search, discover, and evaluate banks. For banks and financial services institutions, this shift is rewriting the rules of visibility, brand presence, and digital acquisition.
Join John Dotto, SVP of Content Marketing at U.S. Bank, and Justin Harris, VP of Search Products at iQuanti, for an exclusive conversation on how banks and financial brands can prepare for, and win in the AI search era.
John will share the client perspective from a large national bank: how teams can plan, build roadmaps, and operationalize AI search within the broader marketing strategy and Justin will unpack iQuanti's latest research into Generative Engine Optimization (GEO), revealing what drives visibility and brand mentions across AI-powered platforms and the technical levers brands need to understand.
Together, these seasoned digital marketing leaders will provide both data-driven insights and practical strategies to help financial marketers navigate the future of search.
Key Takeaways:
- Learn what it would take for brands to surface in AI search results
- Understand the technical requirements behind Generative Engine Optimization
- Hear how a leading bank is planning its roadmap and operationalizing AI search
- Gain practical guidance on aligning AI search strategies with broader marketing and acquisition goals
Register Now to gain actionable insights on driving visibility and growth through AI Search.
