Financial institutions are under pressure to generate revenue, source low-cost core deposits, and acquire new customers. Offering a competitive Health Savings Account (HSA) with a modern, digitized customer experience and comprehensive support can be a fast track to achieving these goals. More than half of Americans already have an HSA-eligible health plan and there are over $123 billion in HSA assets, making HSAs an ideal opportunity for growth and innovation for financial institutions.
However, not all HSAs are created equal. Financial institutions need an HSA partner that can help ensure a seamless experience for customers and their employees, include dashboards for easy reporting, and offer comprehensive education and support to drive account contributions.
This whitepaper outlines how financial institutions can:
- Understand why HSAs are a crucial product offering
- Drive revenue growth and generate new commercial customers with an HSA
- Find the right HSA partner to ensure profitability