Today’s young, digital-native consumers expect organizations to offer the sort of personalized digital services that financial institutions have often struggled to provide. At the same time, they remain unconvinced that traditional financial institutions are looking out for their financial health, — which further deepens the divide
Financial institutions can bridge the gap with banking services that feel relevant and purpose-driven. Using primary survey data about what influences their financial decisions, this whitepaper examines why young consumers value hyper-personalized digital safety services and how banks can leverage these services to attract them.