The Most Powerful Women in Banking

Diane Morais has been driving a transformation at Ally Bank since she took over as president and chief executive in March 2015.

LeeAnne Linderman is a self-styled "change master." And considering how much change she has been leading at Zions Bancorp. lately, the label is more apt than ever.

"Everyone feels better when they feel welcome, whether it's someone coming to work or a customer walking through the door," said Mary Walworth Navarro, who headed the strategic review that led to the word "welcome" becoming a key component of the Huntington's marketing efforts.

In her first few months as general counsel at JPMorgan Chase — the nation's largest bank by assets — Friedman has come up with creative ways to get her 1,900 employees working cohesively.

PNC Financial Services Group is increasingly leaning on Karen Larrimer to help transform many of the ways it interacts with customers.