Short Takes: Central Fidelity Using Mitchell Through '96

Central Fidelity Bank, Richmond, Va., has extended through 1996 its sales agreement with investment product marketer James Mitchell & Co.

Mitchell & Co., a unit of JMC Group, San Diego, will continue to sell mutual funds and annuities through 25 sales representatives stationed in Central Fidelity's branches.

Central Fidelity signed its original contract with Mitchell & Co. in the summer of 1992.

James Mitchell & Co. operates investment product sales programs for six clients, including Barnett Banks Inc. and First Tennessee National Corp.

In effort to expand business, the company recently named three regional sales chiefs, including two former heads of community banks. These officials are expected to help Mitchell & Co. do more business with small banks.

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