Card Brief: Mexican Bank Buys 1,500 Fujitsu ATMs

Fujitsu-ICL Systems Inc. has sold 1,500 automated teller machines to Grupo Financerio Bital of Mexico.

The ATMs are 7010 Advanced Platform models. About 900 will be put in off-premises sites such as supermarkets, pharmacies, shopping centers, and airports.

The other 600 will be installed in bank branches.

The number of machines in the deal is more than five times what Fujitsu sold in Mexico during 1996, according to data in The Nilson Report, an industry newsletter.

That year, Fujitsu sold 289 machines in Mexico, behind Diebold Inc.'s 910 and NCR Corp.'s 392.

Rita L. Champ, general manager of Fujitsu-ICL's financial systems division, said the multifunction ATMs and accompanying software "will give Bital a strong competitive edge as they close in on their goal of becoming the second-most-profitable bank in Mexico."

The machines will print account statements, and they include software to let Bital sell video advertising.

"We see ATMs as more than just self-service delivery channels," said Alejandro Rojas, Bital's director of systems and electronic banking. "We see them as automated selling machines for a variety of products, ranging from insurance to stocks and bonds."

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