In Brief: First Tennessee Trying To Build a New Image

First Tennessee has unveiled a new logo and launched a marketing campaign to remake its image.

The $17.2 billion-asset company wants customers to know it provides not just banking services, but also mortgages, investment products, insurance, and other financial services.

Its marketing campaign is built around the slogan "All things financial." The new logo, which features the Tennessee state flag, is red, white, and blue with a star and curving line.

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