First Data Corp. is working with the mobile news network operator LSN Mobile Inc. to provide a mobile advertising and coupon system for merchants.
The My Mobile Offer system delivers offer codes via text message to consumers who opt in to receive them. The consumer then redeems the offer by visiting a retailer in person. Merchants receive demographic information that can be used to inform future marketing campaigns.
Lee Durham, co-founder and chief executive of LSN Mobile, said in a press release Wednesday that the My Mobile Offer system is "a simple, seamless program that consumers will readily engage with."
It also can "provide retailers with some additional insights on their mobile customer base," Durham said.
LSN Mobile is based in Atlanta. First Data, also of Atlanta, is a unit of the Kohlberg Kravis Roberts & Co. private-equity firm.
