First Look: Movenbank Ditches 'Bank' From Name

Print
Email
Reprints
Comment
Twitter
LinkedIn
Facebook
Google+

Movenbank announced today it has dropped the word "bank" from its name.

Now called Moven, the financial services startup that has yet to launch shared some reasons why in a blog post. The company writes:

"What's in a name? We know that our original name, Movenbank, did not fully capture our revolutionary vision for the future of banking. In fact, it may have even confused. It forced our customers to reference what banking is instead of what it will and should be. And so, as with every choice we make, we responded to the needs of our most important asset — you."

The blog post gave ink to how Americans have lost trust in some financial institutions, suggesting that a rose by another name may smell sweeter.

Moven isn't the first fintech company to call it quits with a bank-related name. Simple (formerly BankSimple) cut the "bank" out of its name more than a year ago.

JOIN THE DISCUSSION

SEE MORE IN

'We Don't Want to Wage this Proxy Contest in the Gutter': Week's Best Quotes

The most notable quotes from American Banker stories of the previous week. Readers are encouraged to add their own observations in the Comments fields at the bottom of each slide.

(Image: Fotolia)

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.

The FinTech 100

FIS and Tata once again top the annual FinTech 100 list of vendors, ranked by revenue; IBM and Hewlett-Packard lead the pack of tech companies serving multiple industries; and Bionym and Silver Tail are among the 10 Tech Companies to Watch.
DAILY ENEWSLETTER UPDATE

A Newsletter featuring Bank Technology News' top stories plus special reports and data

This feature displays payments industry news and analysis from American Banker sibling brand PaymentsSource. Registration is required; for more information contact customer service.

TWITTER
FACEBOOK
LINKEDIN
Already a subscriber? Log in here
Please note you must now log in with your email address and password.