First Look: Forget Siri; USAA Ponders Name, Persona for Its Voice App

As USAA readies a new voice assistant for its iPhone app, exec Neff Hudson shares the backstory and thinking behind the creation of that digital persona.

To continue, please log in, register or subscribe.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.

Already a subscriber? Log in here
Please note you must now log in with your email address and password.