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Consumers Increasingly Comfortable with Mobile Banking


Americans are increasingly taking to the mobile channel to take care of tasks, including their banking needs.

In new research, 75% of people polled said they are equally comfortable accessing their financial accounts from their mobile devices as they are accessing them from laptops and/or desktops. These are findings of a report published Tuesday by Mojiva, a mobile ad network.

The research, conducted in March, pulled from 1,000 completed consumer responses. Mojiva said it drew from consumers who owned at least one smartphone and one tablet and who self-identified as having interest in financial news, services or products.

The firm's report also showed that 72% of all respondents use a retail banking app/site weekly, while 56% of respondents said they use a credit card app/site weekly. Three other interesting nuggets from the study include: 79% of those surveyed said they read financial news on their tablets or smartphones; 58% of respondents use their smartphones or tablets to pay bills and invoices 25% or more of the time; and consumers are most likely to respond to mobile ads for financial products or services during working hours or in the early evening (22% for each).



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