Quantcast
"Credit cards get you in front of consumers in a way that mortgages and asset management doesn't," says Oscar Yuan of Millward Brown.

Surveys' Mixed Results Show Consumer Ambivalence Toward Banks

Wells Fargo fared well in recent surveys of bank brands, but otherwise consumers' perceptions of large banks were all over the map.

To continue, please log in, register or subscribe.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.

Already a subscriber? Log in here
Please note you must now log in with your email address and password.