= Subscriber content; or subscribe now to access all American Banker content.

Fiserv Awarded Patent for Predictive Modeling Technology

Fiserv (FISV), a financial technology firm Brookfield, Wis., announced Wednesday that it received a new patent for "a customer value optimization process" in its Predictive Scores solution.

The new process is designed to use analytics to identify and target customers with the product, service or treatment they may need at the right time, through the appropriate channels.

Predictive Scores is a suite of solutions meant to help financial institutions identify and prioritize customers who are most likely to be receptive to marketing and sales initiatives.

This is the second patent that the U.S. Patent and Trademark Office has granted to Fiserv for its predictive modeling technology.




Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.