Podcast

How likely are fraud victims to leave their bank?

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Professor Rahul Telang at Carnegie Mellon University's Heinz College analyzed the behavior of 500,000 bank customers over five years to observe their reactions to adverse events such as fraud on their bank account. It’s a rare objective measure of the effect of fraud on customer retention.

Rahul Telang, professor at Carnegie Mellon University's Heinz College
Heinz Portraits