Aaron Passman

VyStar CU here believes it is the first credit union in the country to offer its members SocialScout, an online tool which allows parents to monitor their children's' online activity, including social media sites.

While banks and credit unions have taken to using social media as another channel for communicating with customers and members, many have missed the boat by not formalizing procedures for when complaints come in via social media.

Central Star CU here is looking to make a big splash in the community by getting naked.

Partners FCU says that a sales and service culture, high cross-selling and pushing a three-year plan down through the organization helped propel it to success in 2012, and that those same strategies in 2013 will drive similar results.

American workers' financial fortunes have improved since the worst days of the recession, but 2012 saw some employees backsliding, and retirement saving remains a struggle.

Orion FCU is putting potential buyers into foreclosed homes as part of an innovative rent-to-own initiative.

With the FFIEC accepting comment until March 25 on proposed new social media rules for financial institutions, one analyst has suggestions on how institutions can most effectively use those channels while not running afoul of regulators and lawsuits.

A new law set to go into effect on July 1 will allow credit unions in Tennessee to pay their board members, and the law had a surprising backer-a $490-million credit union.

How did a single credit union manage to push a bill through the state legislature over the objections of other CUs in the state and the state league? Persistence, according to one person.

Historically a mortgage shop, Marshall Community CU had to make major changes when the real estate market crashed, and since 2009 has diversified its product mix and focused on cross-selling to great success.

A new study suggests that longer stays in college are leading younger credit union members to take longer to make major purchases, which in turn is delaying subsequent life events.

More than 33% of marketers at financial institutions say they continue to struggle with insufficient budgets and staffing. Meanwhile, four out of five of those same marketers say they continue to struggle to effectively measure ROI on social media.

South Carolina FCU has launched a campaign designed to boost awareness of its electronic services.

SeaComm FCU transitioned to a sales culture internally nearly six years ago, and since then the focus has been not only making sure that the member leaves with the right mix of products and services, but an emphasis on cross selling and offering those things to the member.

All of the discussion, debate and threats surrounding the federal sequestration and potential cuts to agencies and personnel had credit unions scrambling to make tentative plans to respond last week.

This year will continue a trend one person sees exacerbating the growth divide in credit unions: the ability of larger CUs to attract better strategists.

MEDFORD, Ore.-The Financial Brand is advising credit unions to steer away from Google+, the social networking site launched by the search giant in 2011 to compete with Facebook.

GTE Financial here saw a nearly 800% increase in its viral reach during its "Lucky 13" awareness campaign.

Laramie Plains FCU has grown its auto lending portfolio by more than $1 million since incorporating PassTime into its sub-prime vehicle lending program.

After more than a decade, CU Miracle Day Chairman Juri Valdov says the event remains focused on what he calls "the four C's: children, credit unions, community and Capitol Hill."