Bethan Cowper

Head of International Marketing

Bethan Cowper is head of international marketing for Compass Plus, a Nottingham, U.K.-based provider of payment and retail banking software for payment service providers and financial institutions. Cowper has also worked in marketing positions for DiVersity Marketing and Cambridge University Press.

Cash

Young consumers will push the Middle East away from 'cash on delivery' to electronic payments

The method is still based on paper money, but the model includes steps that get consumers ready to adopt e-commerce. Given the region's smartphone penetration, that's an inevitability.

By Bethan Cowper

January 26