Candice Reed

ST. LOUIS — The Missouri Credit Union Association (MCUA) has embarked on a statewide consumer awareness campaign to increase its profile with consumers after learning that most residents of the "Show Me State" weren't familiar with CUs.

PALM SPRINGS and WEST PALM BEACH, Fla. — It's not often that competing financial institutions agree to share, but that's not the case for two Florida credit unions.

SPARTANBURG, S.C. — Vital Credit Union has found a way to build relationships with customers methodically, cross-sell a broad product range, and develop a true sales culture throughout the organization.

ST. JOSEPH, Mich — United Federal Credit Union wants to ensure their employees' work schedule is balanced with home life.

EAU CLAIRE, Wis. — The ability to generate team-wide agreement is one of the fundamental elements of strong credit union leadership.

CHARLOTTE, N.C. — Dipping down into lower credit scores can help kickstart loan growth, but if it isn't done correctly, it's a solution that comes with significant risk. That's why Carolina Postal CU turned to Credit Score Analysis (CSA).

NORTH HAVEN, Conn. — Though almost three-quarters of Americans are living paycheck-to-paycheck, those numbers are changing for members of Connex Credit Union thanks to its "Most Valuable Advocate" program.

CHARLESTON, W. Va. — Employee engagement is the one competitive advantage that turns average credit unions into great ones, according to Pioneer West Virginia Federal Credit Union CEO Dan McGowan.

POTTSTOWN, Pa. — As a community-chartered credit union, one of Diamond Credit Union's growth strategies is expanding its branch network.

SAGINAW, Mich. — While some companies frown upon parents and children as co-workers, Catholic Federal Credit Union has no problem hiring employees from the same family. In fact three members of one family work at the same branch.

Woodburn, Ind. — When Dave Shuey isn't running Financial Partners FCU, you might find him in his kitchen cooking up some award-winning baked goods and turning his wife into a "baking widow."

Goodbye toasters and alarm clocks — hello hitching posts and bike-thru lanes.

To stand apart from the crowd and attract new members, some credit unions are offering some creative and unusual perks.

LOS ANGELES — Reactions were mixed following NCUA's first "Listening Session" on the proposed risk-based capital rule here last week.

Credit union executives peppered NCUA officials during the agency's first "Listening Session" on the risk-based capital rule here Thursday about why the agency continues to refuse to extend the comment period.

BURBANK, Calif. — If Partners Federal Credit Union had a theme song, it would be "Be Our Guest," from the Disney hit musical "Beauty and the Beast."

MEMPHIS — The last few years have been rough for Agility Financial Credit Union.

WICHITA — The Kansas Credit Union Association has created a reality-type TV show along the lines of the "Biggest Loser," but in reality, these contestants could end up being the biggest winners.

BARSTOW, Calif. -- Since the late 1800's almost all of California's trains have passed through this Southern California transportation hub, and since 1954, the $8 million-asset Barstow Railway Employees Credit Union has been serving its members in and around the Barstow area.

HONOLULU -- Just because Prince Kuhio FCU is small doesn't mean it isn't dealing with big issues.